1904 – 1976

The pharmacy was bought by Mr Lacharte. In 1924 he developed a range of products for sensitive skin with the creation of the “SURGRAS” soap.

1984

Procter and Gamble purchased the “Laboratoires Lacharte” and enlarged the product range.
First advertising campaigns.

1998

The Bolton Group acquired the brand and launched the Rogé Cavaillès hydrating body care.

2000 – 2004

Launch of the Surgras scented soaps.
Take over of the distribution of the Botot brand.
Launch of the intimate hygiene range.
Launch of the scented bath and shower gels and of the shower gels.
Launch of the facial cleansing care range.
Launch of the Lamouss range.

2005

Launch of the deodorant range.
Launch of the intimate wipes range.

2006

Purchase of Sanogyl oral care.
Launch of the new cream wash range.
Launch the high tolerance deo-care roll on.

2007

Launch of the active protection intimate cleansing range.

2008

French launch of Italia’s n ° 1 Somatoline Cosmetic. Launch of the moisturising bath and shower milk.
Launch of the high tolerance deo care spray.

2009

Creation of the Sebactiv range for adult skin with imperfections.
Launch of the intensive treatment deo care roll on.